MESSAGING | MEDIA | MARKETING
I love stories. And for over 20 years, I’ve helped people working to make the world a better place, tell theirs.
I work with organizations, educators, artists and activists, helping them create dynamic accounts of what they do and who they impact. I lead rebrands, produce websites and videos, and craft fresh marketing content and collateral.
On the media front, I’ve designed messaging and visibility campaigns elevating the profiles of clients in venues such as: CNN, MSNBC, The Today Show, National Public Radio, The New York Times, The Washington Post, Time Magazine, New Republic, People, USA Today and more.
Do current and potential supporters fully appreciate the impact of your work? I use the power of storytelling to draw people into your organization -- and keep them connected. Together, we’ll develop and refine your messaging and pair it with captivating narratives and imagery. I’ll guide you, help solidify your brand, and give you tools to spread the word! Samples
Op-Ed Pieces | Publication Strategies and Content | Fundraising and Appeal Packages | Donor Spotlights | Annual Report Development
Speechwriting | Message Development | Individual Consults
TRANSFORM YOUR COLLATERAL INTO POWERFUL CASES FOR SUPPORT
Choosing the right marketing tools and platforms can be overwhelming. Videos, annual reports or e-Appeals? Facebook or Twitter? T-shirts or tote-bags? I’ll assess your organizational bandwidth – including capacity, timelines and budgets. Then, I’ll create a dynamic and realistic marketing plan specifically tailored to meet your communication and fundraising goals. Samples
Communication, Fundraising and Publication Audits | Social Media Strategies | Public Information Packages | Editorial Content and Direction | Video Direction and Editing | Individual Consults
LEARN TO PITCH THE PRESS AND INCREASE YOUR VISIBILITY
Converting outreach into coverage is possible! Providing journalists with easy access to people whose lives have been changed because of your mission is key. But ePitches or Op-Eds? Press conferences or sit-downs? Cable or text? Discover the best ways to engage the press and leverage the spotlight.
Individual Media Trainings | Group Workshops | Op-Eds, Letters to the Editor, Pitch Letters, Press Release Content | Press Conference Strategies | Editorial Board Meetings | Media Monitoring Strategies
INTEGRATE PHOTOS AND VIDEOS INTO ALL ASPECTS OF YOUR COMMUNICATIONS
Data, charts and narratives are not enough to seal the deal. Riveting images can leap off the page and mere seconds of video footage can forge instant connections. I’ll help you create and utilize imagery that will bring your mission to life and captivate your audience. Samples
Videos and Slideshows for Galas/fundraisers | Art Direction for PR collateral | Strategies for Leveraging Current Images | Organizational Photo-Shoots | Head Shots | Video Strategies, Direction, Editing
"Jenn is the perfect combination of master strategist, writer and champion of whatever project she endorses. She is a fantastic creative partner with whom I’ve worked on many campaigns over the years. Jenn not only has a powerful understanding of how to pair content and visuals for maximum impact, but also a discerning aesthetic eye. All that and she’s delightful to work with – energizing and fresh in her vision."
- Lizanne Hart, Lizanne Hart Design
"Jenn is a gifted and strong advocate for any organization or leader working toward a more just world. Her creative approach to marketing and fundraising engaged new members and invigorated long-time supporters. She skillfully led our board and staff in a rebranding process that not only changed our look, but the way we talked about our work. Jenn also produced videos which headlined our gala events; they made us laugh, cry and want to do more for the communities we served."
- Katherine T. Acey, Executive Director Emeritus, Astraea Lesbian Foundation for Justice
"As a strategic planning consultant for over 30 years, I’ve seen first-hand how difficult it is for clients to translate their goals and successes into practical and concrete messaging. This is Jenn’s specialty; she helps leaders assess and actualize strategic plans, create compelling storylines and produce stellar materials. Highly skilled and seasoned, she is an invaluable resource for those organizations that want to perform at the highest level and maximize their impact."
-Michael Kane, Michael Kane Consulting
"Jenn is always thinking several steps ahead. She assesses transitions and challenges from multiple perspectives, and is a critical voice of creative and pragmatic counsel. With deep expertise in marketing and strategic communications, she develops stellar materials, with an attention to detail that is second to none!"
- Bill Corwin, Former President, Clarke Schools for Hearing and Speech
"During our consult with Jenn, her spot-on analysis and conceptualization of the role of electronic media in the world of independent schools was very helpful and important for us to hear. She inspired, nudged us to think creatively, and, also helped us develop an achievable plan of action."
- Sam Intrator, Faculty Director and Professor of Education and Child Study, Smith College Campus School
"If you are looking for someone funny and creative; and who loves books, movies, and sad commercials, then Jenn Einhorn is for you. She is inspirational, different, and she markets and communicates LIKE A BOSS. She also happens to be my mother."
"As a writer, I have relied on Jenn’s creative intelligence and keen editorial eye. Time and again, she has helped me to hone in on what’s most compelling and inspirational in my work. In print and video alike, she is a master at pinpointing a story’s core and highlighting its impact on the larger world. Also, her movies make me cry."
- Jennifer Rosner, Author